The Agenda
Second
849 6th Ave, New York, NY 100012
Grab your badge at check-in and then step into the Content Pods to create, connect, and collaborate. Whether you’re filming an interview, getting a headshot done, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library.
One hour dedicated to creating fresh (FREE!) content for your brand. Step into the Content Pods to create, connect, and collaborate. Whether you’re filming an interview, getting a FREE headshot done, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library.
Kickoff the day with a carefully curated panel featuring Shark Tank Alumni Hayley Segar - Onewith, Aisha Chottani - Moment, Juju Clark Tandm Surf, as they tackle today’s most pressing business challenges and trends. Forget fitting in, these founders made waves by rewriting the rules. From surfboards built for two to swimsuits that broke the mold to drinks redefining wellness, this panel features bold thinkers who didn’t just launch products—they created whole new categories. Hear how they trusted their gut, broke convention, and scaled what no one saw coming.
The momentum on the main stage continues. Scaling paid social today means moving beyond traditional media tactics focusing instead on creative velocity, AI-driven iteration, and content that converts across the funnel. It’s about strategy, speed, and performance-led storytelling.
This panel brings together experts in performance marketing, creative, private equity, and content to share how brands can unlock growth through AI-enabled, creative-first paid social.
We’ll cover how to produce content at scale, build teams for profitable growth, and align performance with metrics that matter to investors. Whether you're a founder or a growth leader, you'll leave with clear frameworks to turn creative into your top growth driver.
Step into the action with breakout roundtable sessions—smaller, high-energy discussions led by expers diving deep into topics like Amazon ads, TikTok Shop strategies, tariffs, logistics tools, and more. Choose the topic that matters most to your brand, pull up to the table, and get ready to ask real questions, swap insights, and connect with fellow founders facing similar challenges. It's hands-on, straight-talking, and built for those who want more than just a front-row seat.
Discover how leading brands are optimizing every step of the post-click journey,from seamless checkout experiences to loyalty-building strategies that turn first-time buyers into lifelong customers. Experts will share tactics to boost conversion, increase retention, and maximize customer lifetime value.
Hear from experts as they share practical insights on building a fulfillment strategy that supports rapid growth without sacrificing customer experience. From inventory planning to shipping speed, learn how to optimize operations, cut costs, and scale smarter in today’s competitive landscape.
Your time to grab lunch, chat & network. Enjoy engaging discussions, actionable insights, and great food alongside fellow founders.
Then, you'll have more time to create in the content pods. Whether you’re filming an interview, getting a headshot done, meeting influencers or capturing fresh content, this is your time to engage, explore, and expand your content library.
Back to the Main Stage for Main Stage Sessions diving into strategies, tools, and lessons learned from behind the scenes of today’s top brands. From media buying to fulfillment hacks, these sessions deliver real, actionable insight straight from the pros who help founders scale smarter.
Join Sean Riley, CEO and “Chief Executive Dude” of Dude Wipes, and Brooks Powell, Co-Founder of Cheers Health, for a candid, no-BS conversation about what it really takes to turn unconventional ideas into household names. From scaling retail shelves to building cult followings, they’ll unpack the bold decisions, marketing moves, and mindset shifts that fueled Dude Wipes’ $150M rise. Expect honest insights, behind-the-scenes moments, big laughs, and plenty of “glad I wrote that down” takeaways. Come for the playbook, stay for the stories, and leave fired up to build your brand your way.
Discover how today’s top DTC brands are leveraging Meta’s powerful suite of tools to drive growth. This panel, presented by Meta, will explore cutting-edge advertising solutions, creative strategies, and expert insights designed to help you reach new audiences, optimize performance, and scale your brand with confidence.
Learn how top brands are turning content, creators, and communities into powerful growth engines. In this session, experts break down proven strategies for leveraging UGC, affiliate programs, and community engagement to drive sales and scale fast across social platforms.
In today’s fast-moving digital world, protecting your brand is just as important as growing it. Hear from legal, IP, and operations experts as they share strategies to safeguard your assets, enforce your rights, and build a foundation for confident, sustainable growth.
As the day winds down, we'll keep the energy keeps flowing! Grab a drink, spark new conversations, and make meaningful connections at our Happy Hour. Meanwhile, the Content Pods will be open—whether you're capturing fresh headshots, filming interviews, or creating UGC, this is your chance to network, collaborate, and amplify your brand.