Aug 4 | Amplify is Back in LA |
_edited_edited.jpg)
Today's Strategies
We’ve gathered the sharpest minds in DTC, retail, & CPG. Join us as they swap playbooks, share secrets, & build what’s next.
Build, Learn
& Collaborate IRL
150+ founders, brand owners & influencers, meet & collab in a curated networking experience featuring Main Stage Sessions, Breakouts and Content Creation Pods.
Keynote, Fireside Chats & Panelists
AMPLIFY LA SPEAKERS
We’ve gathered the sharpest minds in DTC, retail, & CPG
join us as they swap playbooks, share secrets, & build what’s next.
Made for Founders, By Founders
The Go-To Community for Scaling E-Commerce Brands
Join us & learn in luxury at the Regent Santa Monica
Expert Panels | Breakout Sessions | Content Pods | Round Tables
Powered by the Shark Tank Alumni Network
The Amplify Effect
What Attendees Are Saying
“I go to a lot of conferences, what stood out immediately about Amplify was the caliber of the room. The people here actually built, scaled, raised, and grown real brands. On top of that, the setting is intimate and inviting, so you get real face-to-face time and real playbooks you can learn from. I’d absolutely come back.”
Destin George Bell
Founder, Card.io
Shark Tank Alumni, Season 16
“I’ve invested so much of the knowledge I’ve learned from Amplify, and last year our sales doubled from $5 million to $11 million. It’s not just what you learn on stage … it’s all of the network and the connections. I keep coming back to Amplify because I know I’m going to make great connections and find brands to work with."
Lyssa Murray
Director Of Marketing, First Saturday Lime
+ Shark Tank Company Alumni, Season 11
“Amplify gives founders that extra edge. Even a five-minute conversation or one panel can fast-track the way you think about your business. The advice is truly actionable, and the atmosphere makes meaningful conversations happen naturally. I had a lot of great conversations and would absolutely come back.”
Michelle Razavi
Co-Founder, Elavi
Inc 250 Female Founder
What Attendees Are Saying
Words of Wisdom
and meet some of our industry-leading
SPONSORS & BRAND MAVERICKS
The final agenda is subject to change and will be confirmed one week prior to the event.
The Agenda
Aug 4, 2026
1700 Ocean Ave, Santa Monica, CA 90401
Check-in begins. Beat the crowd and maximize your time in the FREE content pods. Grab your badge and then head right to the Content Pods to create, connect, and collaborate with fellow founders.
Amplify Members: Don't forget to pick up your free swag! The Amplify Surfshop & Amplify Add to Cart Activations are open: Snag some (free!) swag that can power forward your brand and also spread some love to the community.
Kick off the day with a curated founder panel featuring Shark Tank Alumni sharing how they are navigating what matters most right now. From changing consumer behavior to category innovation and scaling, this panel will dive into the challenges founders are actually facing and the moves they are making in response. Real stories, honest lessons, and fresh perspective … straight from the people scaling now.
The main stage continues with a fireside chat featuring Sara Ahmed Holman, Chief Commercial Officer & President of Bobbie, the infant formula brand that scaled from startup to the third-largest baby formula company in the USA. Having helped lead Bobbie from pre-launch through rapid national growth, while also bringing experience from venture capital and high-growth startups, Sara will share her playbook for scaling a modern consumer brand, from navigating hypergrowth & operational complexity to making the decisions that unlock the next stage.
The momentum on the main stage continues with carefully curated panels featuring founders, operators, and industry leaders sharing what’s working right now, and what brands need to know next.
Throughout the day, you’ll hear from founders and executives including Sarah Potempa of Beachwaver, Sara Ahmed Holman of Bobbie, Jake Karls of Mid-Day Squares, Anna Skaya of Basepaws and AniVC, Nichole Munoz of EZ Bombs, Noah Nazarian of Bahamii, Jay Hunter of k20 by Kylie Jenner, Hamid Saify of ARMRA, and leaders from Growvana, Eagle Labs, and the MaryRuth of MaryRuth’s: one of the fastest-growing wellness brands in the country.
Step into the action with breakout roundtable sessions: smaller, high-energy discussions led by experts diving into topics like Amazon ads, TikTok Shop strategies, AI, Content creators & affiliates, logistics tools, and more. Choose the topic that matters most to your brand, pull up to the table, and get ready to ask real questions, swap insights, and connect with fellow founders facing similar challenges.
The momentum on the main stage continues with carefully curated panels featuring founders, operators, and industry leaders sharing what’s working right now, and what brands need to know next.
Throughout the day, you’ll hear from founders and executives including Sarah Potempa of Beachwaver, Sara Ahmed Holman of Bobbie, Jake Karls of Mid-Day Squares, Anna Skaya of Basepaws and AniVC, Nichole Munoz of EZ Bombs, Noah Nazarian of Bahamii, Jay Hunter of k20 by Kylie Jenner, Hamid Saify of ARMRA, and leaders from Growvana, Eagle Labs, and the MaryRuth of MaryRuth’s: one of the fastest-growing wellness brands in the country.
Your time to grab lunch, chat & network. Enjoy engaging discussions, actionable insights, and great food alongside fellow founders.
Content Pods are open. Whether you’re filming an interview, getting a headshot done, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library. You'll have one hour dedicated to creating fresh (& FREE!) content for your brand. Whether you’re filming an interview, getting a free content, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library.
Amplify Members: Don't forget to pick up your free swag! The Amplify Surfshop & Amplify Add to Cart Activations are open: Snag some (free!) swag that can power forward your brand and also spread some love to the community.What began as a private practice and a few products sold off a bookshelf has grown into one of the fastest-growing supplement brands in the country. Built from personal loss, resilience, and a deep belief in helping people move forward, MaryRuth’s has become a category-defining wellness brand rooted in education, routines, and customer trust.
In this conversation, MaryRuth Ghiyam, Founder of MaryRuth’s, moderated by Anna Skaya, Founder of AniVC will share lessons on building with purpose, staying deeply connected to your customer, and scaling a mission-driven brand in today’s competetive landscape.
The momentum on the main stage continues with carefully curated panels featuring founders, operators, and industry leaders sharing what’s working right now, and what brands need to know next.
Throughout the day, you’ll hear from founders and executives including Sarah Potempa of Beachwaver, Sara Ahmed Holman of Bobbie, Jake Karls of Mid-Day Squares, Anna Skaya of Basepaws and AniVC, Nichole Munoz of EZ Bombs, Noah Nazarian of Bahamii, Jay Hunter of k20 by Kylie Jenner, Hamid Saify of ARMRA, and leaders from Growvana, Eagle Labs, and the MaryRuth of MaryRuth’s: one of the fastest-growing wellness brands in the country.
As the day winds down, we'll keep the energy keeps flowing! Grab a drink, spark new conversations, and make meaningful connections at our Happy Hour.
Content Pods are open. Whether you’re filming an interview, getting a headshot done, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library. You'll have one hour dedicated to creating fresh (& FREE!) content for your brand. Whether you’re filming an interview, getting a free headshot done, networking with other creators or capturing fresh content, this is your time to engage, explore, and expand your content library.
Amplify Members: Don't forget to pick up your free swag! The Amplify Surfshop & Amplify Add to Cart Activations are open: Snag some (free!) swag that can power forward your brand and also spread some love to the community.
Our Mission
At Amplify, we’re redefining how founders connect, learn, and grow. Traditional networking events can feel transactional, cliquish, or full of sales pitches. We’re changing that. Our curated, founder-led experiences blend high-impact learning, genuine connections, and interactive content in a dynamic, authentic environment. Set in high-end, immersive venues, entrepreneurs gain real strategies and meet like-minded innovators to amplify their brand, mind and network to the next level.